Million Dollar Decision Making

I’ve been in programs / accelerators / masterminds with 6, 7 and 8 figure entrepreneurs.

Want to know how I can spot the difference between the small vs big players?

How they think, communicate, and execute.

I can’t tell you the amount of times I see or hear founders say:

“We just need to make decisions fast and take action faster.”

Why do they say that with such conviction?

Because some coach or guru told them if they don’t then they’re not good enough.

Here’s why fast decisions doesn’t actually make you better:

You’re taking action through reacting instead of responding.

Reacting and split-second decisions more times than not does not come from a place of clarity.

7, 8 and 9-figure CEOs know how to move fast with better decisions, not faster.

That’s how high-level thinkers operate.

Which brings me to my next point:

High Performers are not always High Level Thinkers.

A high level thinker will always beat a high performer.

High Performer types aim for more energy, more output.

High Level Thinker types aim for 10x results with less and better everything.

The high performer who is all about “moving fast” or making fast decisions is a sporadic business owner.

And a brain-scattered CEO is a dangerous one.

They end up creating problems where there shouldn’t be.

Or end up making decisions that end up costing the business more in the long run.

I had a discussion with a friend once about this and they asked me:

“JP, fast decisions leads to faster action which leads to faster feedback. Doesn’t that mean even if you fail fast you can grow from it faster?”

That’s a pretty solid point and maybe some of you reading this are thinking the same thing.

Here’s my counter to it though…

Wouldn’t it be better to simply not need to clean up a mess because of a bad decision?

Fast Decision → Fast Action → Fast Failure → Clean up mess, re-group, then execute again.

Better Decision → Fast Action → Minimized chance of “failing” → Analyze → Improve

The lesson here is simple:

It’s not right vs wrong — it’s better instead of a not good enough decision.

High level thinkers have the ability to process multiple possibilities, understand the pros vs potential consequences, and determine the best path forward with confidence.

This may take 10 minutes, 30 minutes, 1 hours or even a few hours.

And depending on how “high-stakes” the decision is, maybe even a day or two.

Low level thinkers will see this as a bad thing and yet they’re the ones putting out fires when they get stuck as a consequence of their "fast” decision.